Our Fairtrade Story
"It can’t be done!" That’s what people said when we set out to use only Organic Fairtrade coffee beans but we’ve proven that it can. We’ve proven choosing good - choosing Fairtrade, can also mean great. We don’t just need coffee beans. We need a lot of exceptional coffee beans that we are proud to use. We need them consistently and dependably. And that's no small task. And that's where Fairtrade begins to matter to us. A lot.
We want our coffee to taste great, and we want to feel great about our story too. Thanks to Fairtrade, we do.
Coffee is the second most-traded commodity in the world. The coffee industry can be volatile, unpredictable and subject to dramatic price fluctuations. Fairtrade assists in developing farmers' independence. Fairtrade helps farmers and communities create warehousing and processing plants. Fairtrade can also help to achieve Organic certification. And what is of great significance to Kicking Horse® Coffee, Fairtrade helps our farmers to grow with us, to help provide for our growing demand. We’re proud that our farmers have built sustainable businesses. Businesses they can depend on. Businesses we can depend on. Businesses that are growing and will continue to grow with us. Businesses that build better communities. Businesses that exist with community, and exist in a socially responsible way.
Why should consumers choose our Fairtrade Certified products?
We're only interested in using coffee that is good and fair for both our coffee drinkers and for farmers. We believe we can’t have one without the other. Fairtrade is a system that uses profits from coffee to empower farmers and invest in their community's future. Instead of reactive aid, Fairtrade supplies the proactive tools, training and practices for farmers to run smart, successful and sustainable businesses.
We're thankful for Fairtrade. We're thankful for the people who believe great coffee can also be good. We're thankful for the people who demand Fairtrade coffee, who are part of our story. And who are, in turn, part of a good story that changes the world, one deep, dark and delicious cup at a time. We want our coffee to taste great, and we want to feel great about our story too. Thanks to Fairtrade, we do.
Learn more at https://www.kickinghorsecoffee.com/en