Adapting Fairtrade Month to be socially responsible.
We all look forward to Fairtrade Month, a month-long celebration of the fair trade movement in Canada. But across the globe, each of us has been touched by the COVID-19 pandemic. First and foremost, this crisis is a global humanitarian challenge, and we must all do our part in flattening the curve.
With the need for social distancing and self-isolation in full effect, and little evidence that these requirements will be fully lifted by May, we will be encouraging you to participate in Fairtrade Month virtually.
This means we won’t be promoting public gatherings and we ask that you continue to follow the public health official’s recommendations on visiting retail stores. But this doesn’t mean Fairtrade Month is cancelled! We ask you join us on social media to connect with people across Canada who are fighting for a sustainable world. Fairtrade is all about the human connection, after all, and we’re all in need of that right about now. Plus, we will have tons of giveaways and prizes!
In addition to the additional hardships the COVID-19 pandemic is creating for producers in the Global South, we are also sensitive that businesses, coffee shops, and retailers will all feel the strain of this global crisis. This Fairtrade Month, we urge you to support your local Canadian businesses and retailers who are committed to Fairtrade by ordering online or choosing home delivery for your Fairtrade products.
Hoping you are all safe and healthy during these difficult times.