FEED EMPOWERMENT. CHOOSE FAIRTRADE.
Millions of farmers and workers in the Global South work hard to provide the things we depend on every day – the coffee in our mugs, the bananas in our breakfast, the tea at our break, the chocolate pick-me-up snack.
Since many of us consume these items on a daily basis, we may think that by simply purchasing these goods, the farmers and workers who produce them will benefit. But unless those goods are sustainably sources and traded under terms like with Fairtrade, they often don’t. Global supply chains and a legacy of trade exploitation often squeeze out the most vulnerable, and keep the poorest link in that chain from thriving – the farmers themselves.
When you choose Fairtrade, you don’t feed the exploitation of those farmers because they will earn a decent and fair wage. You support and feed their empowerment as real lives get changed through Fairtrade. See how you can take action to help.