The Cost of Exploitation

Right now, millions of hardworking farmers in marginalized countries aren’t paid enough to support their families. Yet every day, they provide the food we eat and the products we depend on.

1 IN 10 CHILDREN IN THE TEA GROWING REGIONS OF MALAWI DIE BEFORE THEIR 5TH BIRTHDAY*

*2014 MDG progress survey

Malawi

Their children often go hungry and can’t go to school. Some children are forced to work. They have no choice.

Communities are trapped in poverty, unable to pay for wells and water pumps. They drink dirty water and can’t afford to visit the doctor when they become sick. And they can’t afford to invest in better farming to improve the quality of their crops.

This is the cost of exploitation when we don’t pay a fair price for their work.

The Value of Feeding Empowerment

Fairtrade exists to change the cost of exploitation to farmers and workers in the Global South, but we need more Canadians to know why choosing Fairtrade really matters.

We want them to understand that Fairtrade means farmers get a better deal for what they grow. This leads to a better and more stable income, and can help break the cycle of poverty and transform entire communities.

But there is not enough demand for Fairtrade products in Canada. So not enough farmers are producing products under Fairtrade terms, and not enough farmers are benefiting from it.

That’s where you come in.

You can choose to be part of the solution and feed empowerment.

Why Fairtrade Matters

‘IF IT WEREN'T FOR FAIRTRADE WE WOULD HAVE HAD TO SELL OUR LAND.’

– Leonidas Jiménez Chaparro, banana farmer, BANAFRUCOOP, Colombia

When you choose Fairtrade, it makes a significant different in the lives of farmers and workers. They get a better deal when they sell their crops on Fairtrade terms.

With the Fairtrade Minimum Price and Premium, Fairtrade empowers communities by supporting better farming, encouraging strong cooperatives and providing investment to improve crops and yields. It helps farmers use better farming practices including less toxic pesticides and waste management which is better for the environment and the health of the farmer. Fairtrade also supports farmer and worker rights, gender equality, and improves the quality of lives in rural communities by developing better housing, medical facilities, and access to education for children and adults.

Read some stories of the real lives of Fairtrade farmers and workers, and learn how you can take action.