24 July, 2017

Brandon – Town of the Year

by Ian Brown, Fairtrade Canada

In a series of blog posts, we are pleased to be showcasing the winners of the 2016 Canadian Fairtrade Awards. The Canadian Fairtrade Awards recognize exceptional Fairtrade supporters and are an opportunity to celebrate all of the great work done in the year by businesses, organizations and individuals.

With more than 20 designated Fair Trade Towns from coast to coast, it took a really impressive application for our independent judges to decide on the winner – and for the third year in a row, the city of Brandon, Manitoba surpassed all expectations. The steering committee from Brandon excels in their commitment to the fair trade movement, their community involvement and education, and partnership building.

Here are some highlights of Brandon’s achievements which led to the award of Town of the Year:

  • The steering committee defined clear goals to achieve, including events, fundraising and other initiatives.
  • Significant media coverage (online and print) was received about these initiatives. They also expanded their own social media profile.

  • Brandon participated in more than 30 events around the city during the year, including product tastings, demonstrations and educational presentations.

  • Strong partnerships were developed with campuses, retail stores, cafes, festivals, charities and other organizations.

“Winning the Fair Trade Town of the Year award for a 3rd year in a row is an amazing honour! The Brandon Fair Trade Town Steering Committee, a Marquis Project initiative, send a special shout out to the City of Brandon’s Mayor and City Councillors, the local restaurants, cafes and gas bars that carry Fairtrade certified products, the many organizations that support and promote fair trade in Brandon, the local media for their continued interest and publicity and of course, all the individuals that choose fair trade when possible throughout the year!” Mireille Saurette

For more information please visit our page about the Canadian Fairtrade Awards and about the Fair Trade Town Program.