In a series of blog posts, we are pleased to be showcasing the winners of the 2016 Canadian Fairtrade Awards. The Canadian Fairtrade Awards recognize exceptional Fairtrade supporters and are an opportunity to celebrate all of the great work done in the year by businesses, organizations and individuals.
While there are thousands of Fairtrade certified products on the market in Canada, only one can be crowned as Product of the Year. For 2016 our panel of independent judges selected Kicking Horse Coffee’s Kick Ass as the product most worthy of the Award.
Learn more about Kick Ass and why it was recognized as Product of the Year:
- Kicking Horse Coffee’s best-selling blend, Kick Ass is found in over 5,000 retailers in Canada, meaning Fairtrade certified coffee is more widely available than ever before. Sales increased significantly during the qualifying period for the 2016 award.
- Kick Ass was promoted heavily during Fairtrade Month, with special offers, in-store displays and flyers, and throughout the year, with product samples, sponsorships and more.
- Kicking Horse Coffee is a tireless supporter and promoter of Fairtrade. They proudly display the FAIRTRADE Mark on all their packaging as well as on promotional materials. New staff are given extensive education on the principles and benefits of Fairtrade. The company has won many awards and is recognized as one of the most trusted brands in Canada.
“We are extremely proud and thankful that our Kick Ass blend was recognized by Fairtrade Canada as the Fairtrade product of the year! Thank you for helping us Kick Ass!”
For more information please visit our page about the Canadian Fairtrade Awards.