Using the FAIRTRADE Mark

Whether you are a Fairtrade partner or a business, there are important things to know about how the FAIRTRADE Mark can be used.

The FAIRTRADE Mark is a registered certification label for products sourced from producers in developing countries.

Products with the FAIRTRADE Mark must meet international Fairtrade standards. These are set by the international certification body Fairtrade International. These Standards are agreed upon through research and consultation with members within the Fairtrade scheme, including farmers and workers themselves, traders, NGOs, academic institutions and labeling organizations such as Fairtrade Canada.

You can use the FAIRTRADE Mark on:

  •  Packaging for products certified in accordance with Fairtrade Standards
  •  Promotional materials to educate and promote Fairtrade, the Mark and the products that are Fairtrade-certified

If you want to make commercial use of the Mark, you must submit any article containing the Mark for approval to Fairtrade Canada at

The Mark is not authorized for use other than those described above.

The FAIRTRADE Mark is the exclusive property of Fairtrade International and is internationally registered as a Canadian trademark (#TMA872494).