What is the FAIRTRADE Mark?

The FAIRTRADE Mark is the most widely recognized and trusted ethical label in the world.

It is the logo or symbol you see on a product that meets the rigorous international Fairtrade Standards. It shows that the product has been certified to offer a better deal to the farmers and workers involved in its production.  Our blue and green Mark is trusted by consumers in more than 120 countries around the world as the leading social and sustainable development Mark.

The different FAIRTRADE Marks

In 2018 the Fairtrade System started using a number of new versions of the Mark in order to more clearly and transparently communicate to consumers what aspects of a product meet the Fairtrade Standards.

FAIRTRADE  

This version of the Mark is used on single-ingredient products such as coffee and bananas that are physically traceable. The optional ÉQUITABLE text can be used on all versions of the Mark by companies selling in French-language markets.

FAIRTRADE

Used on mixed-ingredient products such as chocolate, where all possible ingredients are sourced as Fairtrade. The arrow indicates that more information about the Fairtrade ingredients can be found on the back of the pack. Also used on products such as tea where the product is not physically traceable.

FAIRTRADE

Used on products where all the cotton is Fairtrade certified.

FAIRTRADE

Indicates that all steps in a textile’s supply chain have met the Textile Standards set by Fairtrade.

FAIRTRADE

Stamped on jewelry to indicate that the gold was fairly mined and traceable. 

FAIRTRADE  FAIRTRADE
FAIRTRADE  FAIRTRADE

The FAIRTRADE Sourced Ingredient (FSI) Marks refer to one ingredient in a mixed product that is produced under the same rigorous Fairtrade standards, improving the livelihoods of farmers and workers. Products featuring the FAIRTRADE Sourced Ingredient Mark also show if an ingredient is traceable (no arrow) or was mixed during processing (with the arrow).



Learn more about the different versions of the Mark and what Fairtrade means for producers with our 2-page PDF Fairtrade Labelling at a Glance.

Visit our Using the FAIRTRADE Mark page to learn how to use the Mark on your products or promotional materials.

Research

Two-thirds of consumers globally try to support brands that are purposeful. Selling products which carry a well-known and highly trusted independent third-party certification such as the FAIRTRADE Mark allows an organization to clearly indicate their commitment to social and environmental values.

An independent 2017 Globescan study found that:

  • 85% of Canadian consumers who have seen the FAIRTRADE Mark trust it
  • 80% of those consumers say that it positively impacts on their perceptions of labelled products.
  • 73% of consumers would recommend Fairtrade products to friends or colleagues.

In Canada, consumers are increasingly aware of the producer benefits of Fairtrade, especially those relating to the socio-economic conditions of farmers and workers:

  • Fair price paid to producers
  • High standard of human rights
  • Safe working conditions
  • Prohibition of child labour

There has also been a sharp increase in associations of Fairtrade with consumer benefits. The research shows that when consumers see the FAIRTRADE Mark on a product:

  • they can easily identify that the product has been ethically produced and independently certified;
  • they feel that it reflects their personal values; and
  • they perceive that that product is of high quality and good value for money.