Facts & Figures
Fair Trade Perceptions Survey Results
1000 Canadians participated in this Globescan survey on perceptions of the Fairtrade certification marks in March 2011. The objectives of the survey were:
- Understanding and tracking consumer attitudes and beliefs related to labelling;
- Tracking awareness, perceptions and purchasing of Fair Trade Certified (Canadian black and white Mark) and Fairtrade International (FLO colour mark);
- Understanding the benefits that Fairtrade certification brings to branded products.
Click here to see the results of the survey.
So what do Canadians think Fair Trade is all about? Here are the words they used to describe it.... (more mentions=bigger letters)
Fair Trade in Canada - Volumes
Canadian sales of Fairtrade certified products have generally continued their fast-paced growth. At the end of 2011, more than 1000 Fairtrade certified products were available for purchase in Canada, all of which have been organized into 13 different product categories.
A summary document can be downloaded here.
How'd we do in 2011? Well, here's some more information that gives a further breakdown on volumes, Fairtrade Premiums that went to producers due to Canadian sales, and more:
Fair Trade in Canada - Companies
The number of companies selling Fairtrade certified products in Canada also continued to grow in 2010.
You can see the huge growth in the number of retailers carrying Fairtrade certified products simply by going into your local shops and having a look for products bearing a Fairtrade certification mark on the packaging.
It's a little more difficult to get a sense of how many more Canadian companies are importing and manufacturing Fairtrade certified products, however. So we've provided this table and graph that shows how many companies report to and are audited by us, and how their number has changed over the years: