Fair Trade Fortnight
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What is Fair Trade Fortnight?
It's only the best time of the year for anyone who loves Fair Trade and wants to spread it like wildfire throughout Canada!
Running May1-15, it's when everyone gets together to do fun stuff in support of Fair Trade, from big public events, to special promotions in stores, to quiet efforts at home.
Take a Step!
This year, we're using the Fortnight to launch an incredible campaign encouraging Canadians to Take a Step for Fair Trade that will run until the end of 2012!
A step can be simple like switching your morning coffee or telling a friend about Fair Trade, or something huge like holding an event or getting your workplace or school to switch.
You can join the fun by taking as many steps for Fair Trade as you can throughout the year and registering them on our marvelous Step-o-Meter!
Just be sure to tell everyone you know about the steps you take and get them to take steps of their own. After all, every step counts!
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Also....
- Post it on our Facebook wall
- Tweet it to us @FairtradeCanada and use #FTStep
- Shoot us an email at communications
fairtrade [dot] ca
Looking Good
We can't have you stepping across the country without helping you look the part, can we? To help with that, we'll be creating a few dynamite resources to help you promote the campaign that bolster our already impressive array of fun Fair Trade materials.
If you'd like to make your own, we've still got you covered with French and English campaign lockups and the iconic footstep!
Big shout out to the Fairtrade Foundation for letting us borrow this fantastic campaign idea and some of their creative cool, and to The Big Carrot for helping to sponsor the campaign in Canada.
