August 2010
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August 2010
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August 2010
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In its New Global Strategy for Fairtrade, FLO states that within the next few years, producer networks may take their place as fundamental actors of the system instead of being just the recipients of fairtrade. This endeavour has always been at the heart of the movement. But do producers really occupy the place that is rightfully theirs in this system?
In 1956, after completing his studies, the President of Cimexpriba, Aurelio Prieto Calderón, returned to his home province of El Oro (the Gold Province) to apply his newly acquired knowledge to the traditional farming practices used on his father’s farm. Slowly but surely, Señor Calderón began to use a small portion of the profits to improve the land to get, not only, greater productivity but also a higher quality of “green gold” bananas. Other companies and farmers in the region, in an effort to increase profitability, began introducing banana trees into El Oro from other countries and regions. Unfortunately, in some cases these new trees also brought with them diseases that soon spread to the domestic species...
Honestly... frozen bananas, dipped in chocolate, covered in sprinkles, and served on a stick? So delicious, people will be willing to pay for the privilege of just getting a taste.
