Using the FAIRTRADE Mark

Whether you are a business looking to sell Fairtrade products, or a partner such as a designated Fair Trade Town, Campus or School, there are important things to know about how the FAIRTRADE Mark can be used.

FAIRTRADE MarkThe FAIRTRADE Mark is a registered certification label for products sourced from producers in the Global South. The FAIRTRADE Mark is the exclusive property of Fairtrade International and is internationally registered as a Canadian trademark (#TMA872494).

The FAIRTRADE Mark can only be used on:

  • Packaging for products certified in accordance with Fairtrade Standards. To do this you must sign a licensee contract with Fairtrade Canada. Contact Helen Reimer, our Director of Business Development, to start this process. Learn more in our For Business section, or consult the Fairtrade Mark Use Guidelines on Fairtrade International's website.
  • Promotional materials to educate and promote Fairtrade, the Mark and products that are Fairtrade-certified. Contact artwork@fairtrade.ca to learn more.