Choose the World You Want

Every trip to the grocery store or online shop is an opportunity to choose the world you want. We want a world where farmers get paid a fair price for their goods, women thrive, and the environment is prioritized.

This Fairtrade Month, we’re asking you to CHOOSE.

#ChooseFairtrade

Fairtrade Month 2021

The Power of Choice

Our choices are powerful. Their effects can reach far beyond us. And they can help us shape the world we want. The daily decisions you make about what to eat, drink, and wear affect the lives of people around the world – and the health of our planet.

We need your help to put farmers’  voices at the heart of tackling trade injustices that perpetuate the cycle of inequity and environmental degradation. Our global trading system is balanced in favour of the powerful few. Trapped by this system, farmers not only struggle to meet their immediate needs but are beset by the climate crisis resulting from the greed and carelessness of the industrial world. More than ever, they need a fair price for their crops and their hard work. ​

This Fairtrade Month, we ask you to

Choose the World

You Want

Prizes and Promos

Fairtrade works to raise the voices of farmers and workers and to prioritize what they need to respond to the environmental crises unfolding in already vulnerable communities. This Fairtrade Month, we are asking you to Choose the World You Want and use your voice to tell others about the challenges that farmers face.

We believe you can change the world while having fun! That’s why we are packing the month with surprise giveaways and partner contests. Plus, 5 lucky winners will receive a 12-month subscription to FairBox – A monthly box with a sample of Fairtrade certified goodies.

Plus we’ll be featuring exclusive Fairtrade Month specials, discounts, and coupons on offer from our retail partners and your favourite Fairtrade brands.

Fairtrade Month Happenings

Join us throughout Fairtrade Month for online events and activities to entertain, educate and inspire.

Newsletter subscribers get early updates on events and giveaways! Plus, we will be picking random subscribers throughout May to receive special Fairtrade giveaways for Fairtrade Month.

Week 4: Fairtrade Local

Ben & Jerry’s CORE Giveaway

May 24

You know them. You love them. You want to win some ice cream (tell us we’re wrong!). On May 25 we drop a very special giveaway in partnership with Ben & Jerry’s on our Instagram pages. You won’t want to be late to the scoop shop!

William Spartivento Instagram Take-over!

May 25

On our final week of Fairtrade Month, we’re showing love to your favourite Canadian brands.

Café William, Quebec’s best-selling retail brand of organic and Fairtrade coffee beans, is among the largest importers of Fairtrade coffee in Canada. On May 24, join us on Instagram for a Café William take-over!

Fairtrade Local: West Coast Edition

with Olivia Michelle

May 26

On our final week of Fairtrade Month, we’re showing love to your favourite Canadian brands. Because even through one of the toughest years for Canadian businesses, they stuck to their values and stayed true to their partnerships with producers in the Global South.

Olivia Michelle is a wife, mother, stylist and was voted Vancouver’s 2018 Top 30 Mom Bloggers. Olivia will be sharing some of her favourite west-coast Fairtrade products. Will there be giveaways? Of course!

LIVE EVENT!

Fairtrade Mixologist: Stay-at-Home Edition

with Christina Veira

May 28

It’s been over a year in various states of lockdown, and one thing we’ve learned: y’all are getting creative with the beverages. From homemade kombucha to becoming a quasi coffee expert, we are here for it. That’s why we are partnering up with a professional mixologist who is going to go all out creating a wild concoction of beverages using Fairtrade products. Featuring Marley Coffee, Camino, Fish Hoek wines, and Tega Teas!

Let’s go out with a bang!

Fairtrade Local: Québec Edition

May 31

The fair trade movement burns bright in Québec, with many brands we work with finding their headquarters in Montréal, Sherbrooke, and scattered around la belle province. A local Montréal guide will introduce you to some of their favourite Fairtrade products from Québec.

Five Winners. 12 boxes. Hundreds of Fairtrade Goodies.

May 31

On the last day of Fairtrade Month, we will randomly select 5 winners for our grand prize. Each lucky winners will receive a year-long subscription to FairBox, a monthly box delivered right to your doorstep filled with a selection of Fairtrade certified goodies.

In order to participate, you must answer the secret question in our weekly Fairtrade Month newsletters. Last eligible email goes out Monday, May 31!

In partnership with Rosette Network

The Power of Story

Unearthed Portraits

Producers are the backbone of our communities, our global economies, our world.

At Fairtrade, we fight every day in humble recognition that without farmers and workers, our lives would grind to a halt. And those who fuel our world with the fruits of their labour deserve to be seen, to be heard, and to be respected.

We want to introduce you to some of the incredible producers we work with in our Unearthed Portraits series.

Each week, we will reveal a new portrait that dives deep into understanding these FOUR people beyond the farmer who grows our coffee, our cocoa, or our bananas…we want to show the humanity at the very root of our trade systems.

Shorts, Documentaries & Podcasts

Bingeable Fairtrade

Time to get cozy with your besties, grab your favourite Fairtrade snack and throw a watch party! The Fairtrade farmers and workers on the front line of the climate crisis talk about what it takes to grow so much of the food we all depend on. You’ll hear about their daily challenges – and what being part of Fairtrade means for their families and communities.

Make the World a Better Place 

In 2015, the global community agreed on 17 global goals for a more just and sustainable world. Five years later, what has this done for disadvantaged people in the Global South? In Make the World a Better Place, you hear the voices of the people who directly experience just how close our world is to a point of no return. People who are taking action and changing things, so that all of us together can take charge and create a fairer world.

14-year-old Beshey shares the story of his family, explaining how a group of cocoa farmers have come together to protect the forest, and develop their communities through Fairtrade. The film explores ‘forest friendly farming’, where cocoa farmers work together in a Fairtrade co-operative, farm organically, and respect the trees, animals and birds.

Guardians of the Rainforest

14-year-old Beshey shares the story of his family, explaining how a group of cocoa farmers have come together to protect the forest, and develop their communities through Fairtrade. The film explores ‘forest friendly farming’, where cocoa farmers work together in a Fairtrade co-operative, farm organically, and respect the trees, animals and birds.

Producers, in Short

Segundo Guerrero with son Hugo Guerrero talk about the increase in pests and diseases that affect their coffee farms. Hugo, an expert in organic coffee production, explains how he is experimenting with agroforestry, soil management and different crop varieties to cope with the climate crisis.

Segundo Guerrero with son Hugo Guerrero talk about the increase in pests and diseases that affect their coffee farms. Hugo, an expert in organic coffee production, explains how he is experimenting with agroforestry, soil management and different crop varieties to cope with the climate crisis.

Ebrottié Tanoh Florentin, a Fairtrade cocoa farmer in Côte d’Ivoire, is already facing the effects of climate change. Rising temperatures and unusual rainfall patterns have hit cocoa farming families hard. Listen to him speak about the difficulties faced by cocoa farmers and the benefits of Fairtrade training.

Ebrottié Tanoh Florentin, a Fairtrade cocoa farmer in Côte d’Ivoire, is already facing the effects of climate change. Rising temperatures and unusual rainfall patterns have hit cocoa farming families hard. Listen to him speak about the difficulties faced by cocoa farmers and the benefits of Fairtrade training.

When we look at a finished garment, we hardly think about how many hands have worked on it. Fairtrade shows how fair production works along the supply chain. Fair supply chains can be achieved if companies and politicians commit to an human rights based economy.

When we look at a finished garment, we hardly think about how many hands have worked on it. Fairtrade shows how fair production works along the supply chain. Fair supply chains can be achieved if companies and politicians commit to an human rights based economy.

People. Passion. Podcast.

Bored in the house, in the house bored? Get your ear hustle on with this collection of podcasts to inspire and educate. We’ll keep adding to the list the closer we get to Fairtrade Month!

Fairtrade Month Resources

Make use of the Fairtrade Month social media and digital assets in our Resource Library, or check out local brands offering Fairtrade products so you can support Fairtrade Local!

#ChooseFairtrade