Choose the World You Want

Every trip to the grocery store or online shop is an opportunity to choose the world you want. We want a world where farmers get paid a fair price for their goods, women thrive, and the environment is prioritized.

This Fairtrade Month, we’re asking you to CHOOSE.

#ChooseFairtrade

Fairtrade Month 2021

The Power of Choice

Our choices are powerful. Their effects can reach far beyond us. And they can help us shape the world we want. The daily decisions you make about what to eat, drink, and wear affect the lives of people around the world – and the health of our planet.

We need your help to put farmers’  voices at the heart of tackling trade injustices that perpetuate the cycle of inequity and environmental degradation. Our global trading system is balanced in favour of the powerful few. Trapped in this system, farmers not only struggle to meet their immediate needs but are beset by the environmental consequences resulting from the greed and carelessness of the industrial world. More than ever, they need a fair price for their crops and their hard work. ​

This Fairtrade Month, we ask you to

Choose the World

You Want

Get Involved

Fairtrade works to raise the voices of farmers and workers and to prioritize what they need to respond to the environmental crises unfolding in already vulnerable communities. This Fairtrade Month, we are asking you to Choose the World You Want and use your voice to tell others about the challenges that farmers face from climate change.

But we believe you can change the world while having fun! That’s why we are packing the month with fun giveaways, contests, collabs, and a $500 GRAND PRIZE!

Plus we’ll be featuring exclusive Fairtrade Month specials, discounts, and coupons on offer from our retail partners and your favourite Fairtrade brands.

More details to come in April!

Events

Join us throughout Fairtrade Month for online events and activities to entertain, educate and inspire… all while raising awareness of the effects of the climate crisis on farming communities in the Global South.

Sign up to get updates on Fairtrade Month activities, plus 4 special giveaways exclusive to our newsletter subscribers!

World Fair Trade Day

Saturday, May 8

Fairtrade is an independent certification system and is part of a larger global trade justice movement that is celebrated each year on the second Saturday in May. We celebrate as a movement to honour the successes we’ve all achieved so far and to acknowledge the work still needed to make trade fairer for producers, and sustainably transform their lives and communities.

Fairtrade Month 2021

The Power of Story

Producers are the backbone of our communities, our global economies, our world.

At Fairtrade, we fight everyday in humble recognition that without farmers and workers, our lives would grind to a halt. And those who fuel our world with the fruits of their labour deserve to be seen, to be heard, and to be respected.

We want to introduce you to some of the incredible producers we work with in our Stories from the Field series. Take some time to get to know the faces behind the foods you love, the clothes you wear, and remember that every purchase you make is linked to another.

Shorts, Documentaries & Podcasts

Bingeable Fairtrade

Time to get cozy with your besties, grab your favourite Fairtrade snack and throw a watch party! The Fairtrade farmers and workers on the front line of the climate crisis talk about what it takes to grow so much of the food we all depend on. You’ll hear about their daily challenges – and what being part of Fairtrade means for their families and communities.

Make the World a Better Place 

In 2015, the global community agreed on 17 global goals for a more just and sustainable world. Five years later, what has this done for disadvantaged people in the Global South? In Make the World a Better Place, you hear the voices of the people who directly experience just how close our world is to a point of no return. People who are taking action and changing things, so that all of us together can take charge and create a fairer world.

14-year-old Beshey shares the story of his family, explaining how a group of cocoa farmers have come together to protect the forest, and develop their communities through Fairtrade. The film explores ‘forest friendly farming’, where cocoa farmers work together in a Fairtrade co-operative, farm organically, and respect the trees, animals and birds.

Guardians of the Rainforest

14-year-old Beshey shares the story of his family, explaining how a group of cocoa farmers have come together to protect the forest, and develop their communities through Fairtrade. The film explores ‘forest friendly farming’, where cocoa farmers work together in a Fairtrade co-operative, farm organically, and respect the trees, animals and birds.

Producers, in Short

Segundo Guerrero with son Hugo Guerrero talk about the increase in pests and diseases that affect their coffee farms. Hugo, an expert in organic coffee production, explains how he is experimenting with agroforestry, soil management and different crop varieties to cope with the climate crisis.

Segundo Guerrero with son Hugo Guerrero talk about the increase in pests and diseases that affect their coffee farms. Hugo, an expert in organic coffee production, explains how he is experimenting with agroforestry, soil management and different crop varieties to cope with the climate crisis.

Ebrottié Tanoh Florentin, a Fairtrade cocoa farmer in Côte d’Ivoire, is already facing the effects of climate change. Rising temperatures and unusual rainfall patterns have hit cocoa farming families hard. Listen to him speak about the difficulties faced by cocoa farmers and the benefits of Fairtrade training.

Ebrottié Tanoh Florentin, a Fairtrade cocoa farmer in Côte d’Ivoire, is already facing the effects of climate change. Rising temperatures and unusual rainfall patterns have hit cocoa farming families hard. Listen to him speak about the difficulties faced by cocoa farmers and the benefits of Fairtrade training.

When we look at a finished garment, we hardly think about how many hands have worked on it. Fairtrade shows how fair production works along the supply chain. Fair supply chains can be achieved if companies and politicians commit to an human rights based economy.

When we look at a finished garment, we hardly think about how many hands have worked on it. Fairtrade shows how fair production works along the supply chain. Fair supply chains can be achieved if companies and politicians commit to an human rights based economy.

People. Passion. Podcast.

Bored in the house, in the house bored? Get your ear hustle on with this collection of podcasts to inspire and educate. We’ll keep adding to the list the closer we get to Fairtrade Month!

Fairtrade Month Resources

Make use of the Fairtrade Month social media and digital assets in our Resource Library, or check out local brands offering Fairtrade products so you can support Fairtrade Local!

#ChooseFairtrade