Join our webinar

Coffee prices are soaring. Fairtrade is more relevant than ever.

Tuesday, April 15 | 10-11am EST

The global coffee industry is experiencing unprecedented volatility. Rising prices, financial instability, and climate disruptions are making it increasingly difficult for farmers, cooperatives, and businesses to maintain a stable and sustainable supply chain. Access to financing has become a critical challenge, with high interest rates and liquidity constraints limiting cooperatives’ ability to purchase coffee from farmers, while climate-related productivity declines add further pressure. 

This webinar will examine the current challenges facing the coffee sector, discuss the on-the-ground reality for coffee farmers, and explore how Fairtrade’s approach strengthens supply chain resilience through strong, democratic cooperatives that foster stability and reliable partnerships. 

Speakers

Julie Francoeur

CEO, Fairtrade Canada

Paulo Ferreira

Coffee Manager, CLAC

Merling Preza Ramos

General Manager, PRODECOOP

In this session, we explore:

Market Volatility & Coffee Pricing
How extreme price fluctuations and liquidity challenges are affecting producers and buyers.

Climate Change & Resilient Farming
Fairtrade’s strategies for adapting to rising temperatures, shifting weather patterns, and regulatory changes such as the EU Deforestation Regulation (EUDR).

The Role of Fairtrade Cooperatives
Why strong governance and financial management are key to ensuring stability and sustainability in coffee production.

Sourcing for Stability
How businesses can navigate supply chain risks while maintaining commitments to ethical and sustainable sourcing.

This session is designed for coffee professionals, including producers, cooperatives, traders, roasters, retailers, sustainability managers, and anyone engaged in responsible coffee sourcing and supply chain management. 

By understanding the current market dynamics and the role of Fairtrade in mitigating risks, participants will gain insights into how to support a more stable, equitable, and sustainable coffee industry. 

Real-time translation will be available in English, French, and Spanish.