Why Partner With Us?
Fairtrade is good for your business – choose the trusted independent certification that Canadian consumers are looking for.
Fairtrade is trusted by consumers
We’re the world’s most trusted and recognized ethical mark, with 25 years of experience in delivering real change to producer livelihoods. We work with hundreds of professionals, from retailers to global brands to small businesses. Our team of experts offers services going beyond certification, from developing a sustainable supply chain strategy, to resolving challenges within your supply chain, or helping you communicate about your sustainability commitments.
According to recent GlobeScan research, one third of Canadians have purchased Fairtrade products in the last 6 months. Despite the cost-of-living increase, 60% of shoppers familiar with the Fairtrade Mark indicate that it is important to continue to support Fairtrade.
In 2022 Fairtrade coffee continued to outperform the market, with +2.6% volume growth in a market that was broadly static. Fairtrade cocoa grew at =20%, and Fairtrade bananas grew a massive +86% in volume terms, as more national and regional grocery retailers now offer them.
Across the major Fairtrade commodities, future purchase intent by consumers is incredibly strong. This is fueling increased interest from retailers and foodservice providers in expanding their Fairtrade offering.
Local advocates are ready to promote your brand
Every October, our annual Fair Trade Month celebration is dedicated to building awareness of Fairtrade’s mission, our brand partners, and products with the FAIRTRADE Mark. In 2022, 1700 retailers and 36 brands participated by hosting events and promotions to educate their shoppers about your commitment to trade justice.
We work with local community groups through our Fair Trade Programs network to boost awareness and understanding of trade issues, and to promote the purchase of Fairtrade products. Almost 8.5 million Canadians have been engaged through over 380 designations since 2006.
We work with trusted and known brands across Canada
Kicking Horse Coffee
Brûleries FARO Roasting Houses
Jumping Bean Coffee
Ben & Jerry’s
Source and sell ethically and responsibly
Canadians are increasingly expecting companies to source their products responsibly, with third-party independent certification being the most trusted way for them to easily identify such products on the grocery store shelf. Fairtrade’s best-in-class Standards, highly-recognized label, and strong support for businesses make us the ideal partner to strengthen your sustainability claims.
As a Fairtrade partner, your sustainability impact goes beyond making sales by addressing and taking action against the root causes of poverty with the Fairtrade Price and Premium. Your partnership contributes to equipping farmers and workers with the tools and knowledge they need to continue producing the products we love and plan for their futures.
Fairtrade is not just a certification or label – with Fairtrade, you’re on the ground with the producer organizations and field staff, making a real difference.