Why Partner With Us?
Fairtrade is good for your business – choose the trusted independent certification that Canadian consumers are looking for.
Fairtrade is trusted by consumers
We’re the world’s most trusted and recognized ethical mark, with 25 years of experience in delivering real change to producer livelihoods. We work with hundreds of professionals, from retailers to global brands to small businesses. Our team of experts offers services going beyond certification, from developing a sustainable supply chain strategy, to resolving challenges within your supply chain, or helping you communicate about your sustainability commitments.
Strong mark trust
85% of Canadians who have seen the FAIRTRADE Mark trust it as an independent ethical certification label.
Trusted products
70% of Canadians say it’s worth paying more to buy Fairtrade certified products.
Strong mark recognition
57% of Canadians recognize the FAIRTRADE Mark.
In touch with customers
80% say the Mark has a positive impact on their opinion of a brand.
Fairtrade sells
According to recent GlobeScan research, one third of Canadians have purchased Fairtrade products in the last 6 months. Despite the cost-of-living increase, 60% of shoppers familiar with the Fairtrade Mark indicate that it is important to continue to support Fairtrade.
In 2022 Fairtrade coffee continued to outperform the market, with +2.6% volume growth in a market that was broadly static. Fairtrade cocoa grew at =20%, and Fairtrade bananas grew a massive +86% in volume terms, as more national and regional grocery retailers now offer them.
Across the major Fairtrade commodities, future purchase intent by consumers is incredibly strong. This is fueling increased interest from retailers and foodservice providers in expanding their Fairtrade offering.
You have a real impact
When you partner with Fairtrade, you contribute directly to improving the Fairtrade system and advancing projects like training programs for producers on climate resiliency, or funding initiatives focused on tackling core issues like workers’ rights or gender discrimination.
Fairtrade Premiums Generated in Canada
Local advocates are ready to promote your brand
Every October, our annual Fair Trade Month celebration is dedicated to building awareness of Fairtrade’s mission, our brand partners, and products with the FAIRTRADE Mark. In 2022, 1700 retailers and 36 brands participated by hosting events and promotions to educate their shoppers about your commitment to trade justice.
We work with local community groups through our Fair Trade Programs network to boost awareness and understanding of trade issues, and to promote the purchase of Fairtrade products. Almost 8.5 million Canadians have been engaged through over 380 designations since 2006.
We work with trusted and known brands across Canada
Kicking Horse Coffee
Fairtrade helps farmers to grow with us. We are only interested in using coffee that is good and fair for both our coffee drinkers and for farmers. We believe we can’t have one without the other.
Brûleries FARO Roasting Houses
We believe in an economic philosophy that is respectful and a show of solidarity, which is why we have been offering Fairtrade certified coffees for over 20 years now. This initiative based on the quality of our beans and the relationship with producers is a reflection of our ethical commitment and our involvement in the coffee supply chain.
Jumping Bean Coffee
Fairtrade was a simple decision when I launched Jumping Bean Coffee – we are a small business built on a foundation of service before self; we understand the need to support a means for greater equity in developing countries and have committed to this since inception.
Equifruit
Equifruit Inc. is a Quebec-based importer of Fairtrade-certified fruit, serving conscientious Canadians in Ontario and Quebec. Our business is based on values: transparency and traceability, putting people first and building strong communities. A fruit is certified Fairtrade when both buyers and sellers meet stringent requirements on price, social premium, and labour conditions.
tentree
Partnering with Fairtrade Canada on the supply of our organic cotton ensures we take ethical sourcing further up the supply chain and beyond the immediate finished product manufacturer. On the preferred material & fibers sustainability continuum, Fairtrade Organic Cotton is ahead of Organic Cotton. Partnering with Fairtrade Canada to offer this ethically sourced fibre in our product mix seemed the logical next step for tentree.
Ben & Jerry’s
Fair trade is about making sure people get their fair share of the pie. The whole concept of fair trade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.
Source and sell ethically and responsibly
Canadians are increasingly expecting companies to source their products responsibly, with third-party independent certification being the most trusted way for them to easily identify such products on the grocery store shelf. Fairtrade’s best-in-class Standards, highly-recognized label, and strong support for businesses make us the ideal partner to strengthen your sustainability claims.
As a Fairtrade partner, your sustainability impact goes beyond making sales by addressing and taking action against the root causes of poverty with the Fairtrade Price and Premium. Your partnership contributes to equipping farmers and workers with the tools and knowledge they need to continue producing the products we love and plan for their futures.
Fairtrade is not just a certification or label – with Fairtrade, you’re on the ground with the producer organizations and field staff, making a real difference.
We’re here to support you
Do you have a question about using the FAIRTRADE Marks, finding a certified supply chain or need help marketing your newly certified product? Fairtrade is here to support you on your certification journey.