Fairtrade Sales in Canada
Canadians are increasingly expecting companies to source their products responsibly, with third-party independent certification being the most trusted way for them to easily identify such products on the grocery store shelf.
Celebrating Our Collective Impact
Fairtrade’s vision is a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential, and decide on their future. Sustainable trade is fundamental to this approach, and we are proud to partner with almost 400 companies and countless retailers across the country to help them promote Fairtrade products to Canadians.
Overall C$8M generated in Fairtrade Premium in 2021
C$718M in sales of Fairtrade products in 2021
Fairtrade coffee and bananas sales growth outperformed conventional and Organic equivalents.
Retail sales of Fairtrade products grew + 5.4%, ahead of + 1.9% total grocery performance.
Canadian Sales Contribute to the Fairtrade System
The 2021 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for a third of the growth in consumer-packaged goods (CPGs) from 2015 to 2021, and market share growth continues year over year.
Products marketed as sustainable now hold a 17.0% market share, up +3.3 percentage points since the last 7 years.
Products marketed as sustainable grew 2.7x faster than products not marketed as sustainable.
Sustainability-marketed products that promote sustainable benefits are largely less price-sensitive than their conventional counterparts.
Fairtrade wouldn’t be able to boast such real results if it weren’t for the over 2,000 brands worldwide that are committed to prioritizing human rights, fair prices, and sustainable farming practices.
Kicking Horse Coffee
Fairtrade helps farmers to grow with us. We are only interested in using coffee that is good and fair for both our coffee drinkers and for farmers. We believe we can’t have one without the other.
Brûleries FARO Roasting House
We believe in an economic philosophy that is respectful and a show of solidarity, which is why we have been offering Fairtrade certified coffees for over 20 years now. This initiative based on the quality of our beans and the relationship with producers is a reflection of our ethical commitment and our involvement in the coffee supply chain.
Jumping Bean Coffee
Fairtrade was a simple decision when I launched Jumping Bean Coffee – we are a small business built on a foundation of service before self; we understand the need to support a means for greater equity in developing countries and have committed to this since inception.
Equifruit Inc.is a Quebec-based importer of Fairtrade-certified fruit, serving conscientious Canadians in Ontario and Quebec. Our business is based on values: transparency and traceability, putting people first and building strong communities. A fruit is certified Fairtrade when both buyers and sellers meet stringent requirements on price, social premium and labour conditions.
Partnering with Fairtrade Canada on the supply of our organic cotton ensures we take ethical sourcing further up the supply chain and beyond the immediate finished product manufacturer. On the preferred material & fibers sustainability continuum, Fairtrade Organic Cotton is ahead of Organic Cotton. Partnering with Fairtrade Canada to offer this ethically sourced fibre in our product mix seemed the logical next step for tentree.
Ben & Jerry’s
Fair trade is about making sure people get their fair share of the pie. The whole concept of fair trade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.