Fairtrade Sales in Canada
Canadians are increasingly expecting companies to source their products responsibly, with third-party independent certification being the most trusted way for them to easily identify such products on the grocery store shelf.
Celebrating Our Collective Impact
Fairtrade’s vision is a world in which all producers can enjoy secure and sustainable livelihoods, fulfill their potential, and decide on their future. Sustainable trade is fundamental to this approach, and we are proud to partner with almost 400 companies and countless retailers across the country to help them promote Fairtrade products to Canadians.
The 2021 Sustainable Market Share Index™ finds that sustainability-marketed products are responsible for a third of the growth in consumer-packaged goods (CPGs) from 2015 to 2021, and market share growth continues year over year.
Products marketed as sustainable now hold a 17.0% market share, up +3.3 percentage points since the last 7 years.
Products marketed as sustainable grew 2.7x faster than products not marketed as sustainable.
Sustainability-marketed products that promote sustainable benefits are largely less price-sensitive than their conventional counterparts.
Fairtrade wouldn’t be able to boast such real results if it weren’t for the over 2,000 brands worldwide that are committed to prioritizing human rights, fair prices, and sustainable farming practices.
Kicking Horse Coffee
Brûleries FARO Roasting Houses
Jumping Bean Coffee
Ben & Jerry’s