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My local store doesn’t offer Fairtrade products. What can I do?

You can order promotional material and resources from Fairtrade Canada that helps explain Fairtrade and the benefits to farmers and workers in the Global South. Try politely giving the materials to the store manager and ask them to stock Fairtrade certified products. And when they do, support them by telling others!

Why do some products claim to be fair trade but do not carry the FAIRTRADE Mark?

Some organizations, also called Alternative Trading Organizations (ATOs), are purely dedicated to trading fairly and have been doing so for many years before Fairtrade certification was established. You can find these organizations listed at WFTO. It can take a long time to agree upon new international Fairtrade Standards, and for many of the products these organizations sell, there may not yet be Standards available for their products.   However some other companies make their own ‘fair trade’ claims without having the independent scrutiny of the FAIRTRADE Mark. You need to ask what these claims are based upon. If you want to be sure that farmers and workers are receiving the better deal offered by Fairtrade including the Fairtrade Premium, always look for the FAIRTRADE Mark.

How do I set up a licensee agreement to get my product certified or source a product to be certified?

Fairtrade Canada’s Commercial Relations team will guide you through the process. For more information read our For Business section of the website.

How can my producer group become Fairtrade certified?

Contact FLOCERT - details are on their website. 

Who is responsible for setting Fairtrade Standards?

All Fairtrade Standards, including Minimum Prices and Premiums are set by the Standards Unit at Fairtrade International and the Minimum Prices and Premiums for each product are included in the product-specific Standards available on their website. The process for agreeing upon international Fairtrade Standards follows the ISEAL Code of Good Practice for Social and Environmental Labeling, where stakeholders (including producers, traders, NGOs) participate in the research and consultation process and final decision making.

Why doesn’t Fairtrade certify large coffee plantations?

Around 70% of the world’s coffee farmers are small-scale growers, and they face particular disadvantages in the market place. Fairtrade’s mission is to make trade work for marginalized or disadvantaged producers, therefore it was decided that the system as whole would support sustainable purchases from small-holder farmers . 

How does Fairtrade labeling work with composite products?

Many Fairtrade products, such as coffee, tea, flowers, sugar and rice are 100% Fairtrade. However there are other products, such as cosmetics, ice cream and chocolate, in which the ingredients are a mixture of Fairtrade ingredients from developing countries (such as sugar, cocoa, shea butter and vanilla) and ingredients sourced more locally from domestic farmers (such as milk, flour or eggs). These are known as ‘composite products’. Fairtrade Canada has developed requirements for where and how the FAIRTRADE Mark may be used based on Fairtrade International policy.  The main principles of these requirements are: - 100% of any ingredient that can be Fairtrade certified, must be Fairtrade certified. - Any product may carry the FAIRTRADE Mark if more than 50% of its total ingredients (calculated by dry weight) are sourced from Fairtrade certified producer organizations. - If the total Fairtrade certified ingredient content is less than 50%, the product may still be eligible if it has one significant Fairtrade ingredient that represents more than 20% of the product’s dry weight. An example of a significant ingredient might be an orange juice drink made of 20% Fairtrade certified orange juice and the rest water. For more information, please visit our Product Composition page.

Can I put the FAIRTRADE Mark on my website or promotional materials?

If your company or organization is a registered licensee or has signed a Marketing Agreement with Fairtrade Canada, you can put the FAIRTRADE Mark on your website and promotional materials in accordance with our Mark Use Guidelines. Find out more about using the FAIRTRADE Mark here.

Where can I get free promotional materials

We can supply limited quantities of free promotional materials to support activities, events, and initiatives around the education and promotion of Fairtrade certified products. Refer to our Promotional Material and Resources page for more information

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